Three Million Moments

Take a Good Bite

February 14th, 2007

Did you know that if just 10,000 people gave up eating beef once a week, they would save 1.5 BILLION gallons of water usage, and would stop more than 60,000 pounds of fertilizer from being released into the water table? Did you know that cocoa has twice as many antioxidants as red wine, and three times as many as green tea? Did you also know that non-organic cocoa is second only to cotton for the most pesticides used on the crop?

Ideal Bite is serving up delicious tips and tid bits for creating a sustainable planet through simple, small actions we can take every day. They provide easily digestible information that can directly impact your buying decisions and change your habits.

NBC Reported that 85% of the site’s 65,000+ members are women, the ideal target for marketers, particularly in this case, educated 30-44 year olds motivated to save the planet for their children.

Cause Marketing Forum reported, “These ‘new environmentalists’ are not wearing Birkenstocks, and they are not living in yurts. But they are consuming with a conscience. They are guided by their values and vote with their dollars. This is a $230B US marketplace, representing one out of every four Americans. The time is ripe for creating a more sustainable world through simple changes that add up, and send a message to companies from the bottom, up.” (Jen Boulden, cofounder and director of public relations and marketing for Ideal Bite.)

Entry Filed under: Future of Good